Our favourite annual sponsorship book has just been released: Sponsorship Works; a collection of some of the best sponsorship case studies from around the world. And this year, we are in it!
The kind people at Sports Business felt that our Optima Open project had all the necessary ingredients to be documented in the book and that’s something that we are quite proud of. What I love about this book is that it’s not full of lots of theory and models like some sponsorship books. Instead it’s packed with great sponsorship stories, each with clear objectives, creative activation and proper evaluation. Music to a sponsorship professionals ears!
