March 2012

Just do it! 06.03.2012

In a recent survey by the social media measurement agency, Brandwatch, it was revealed that Nike is the brand most associated with the Olympic Games. Some people may not be surprised by this finding given Nike’s position in the world of sport, but the most surprising element about this is that Nike has never been an official sponsor of the International Olympic Committee and is not one of the London sponsors. A recent Ipsos Mori poll in the UK, also showed that 59% of people could not name a single Olympic sponsor!

Subscribe to Other recent blogposts