For this month’s blog I’m going to talk about one of the most effective tools in the sponsorship box: social sponsorship.
Imagine you’re a journalist receiving a press release about a large charitable donation. The amount is generous, the cause is a worthy one, but once the fact of the donation is stated, the amount and the purpose, there may not be much more left to say. A purely monetary gift may well go into a general pot to fund salaries, administration or even vehicles. Even a targeted donation to fund a vehicle or a building project has a limited impact in a crowded ‘market’.