Kings raise a royal sum for charity

On 4th and 5th October 2014, Royal Zoute Golf Club once again played host to the second edition of the Kings of Golf by Optima, organised by our team of experts. European golf legends José Maria Olazabal, Miguel Angel Jimenez, Sam Torrance and Belgian favourite, Nicolas Colsaerts, put on a great show to raise more than €14,000 for their charities.

We launched this two day event last year to reply to a real gap in the Belgian golf market. Following the success of Nicolas Colsaerts at the 2012 Ryder Cup, Belgian golfers and corporate sponsors were keen to see their local hero in action on home soil. As there is no European Tour event in Belgium, we worked alongside Colsaerts to develop a format that was appealing to sponsors and gave the Belgian golf public not only the chance to see Colsaerts but also some of the stars of the game. But, it wasn’t easy. Golf remains a relatively niche sport in Belgium, with just over 50,000 players, and despite Colsaerts’ success and it being an Olympic sport, it receives limited coverage in the media. However, the chance to play a few holes with the stars and to invite guests to a high level hospitality event at one of the best courses in Europe has proved to be a formula for success with sponsors.

As we like to say here at VAAV Communication, “it’s the right project, at the right time, in the right place”.

Click here to view photos of the event

Click here to watch the official film of the event

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