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VAAV Communication announces Kings of Golf by Optima 07.05.2013

We are delighted to announce the launch of a brand new sponsored event, called Kings of Golf by Optima, on 29th September 2013. The event brings together 3 leading players from the ranks of professional golf; Nicolas Colsaerts of Belgium, Sergio Garcia of Spain and Scotland's Sam Torrance.

When sponsorship gets personal – dealing with the unexpected 04.03.2013

When it goes well, personality sponsorship brings a brand alive through a mix of performance and emotion, in a way that events or teams can't match.
But as Oscar Pistorius has shown all too clearly, those strengths can turn into weaknesses overnight.

Coca Cola and Santa – An historic sponsorship? 17.12.2012

Recently someone suggested to me that Coca Cola’s “relationship” with Mr Christmas was possibly one of the longest running sponsorships around. I thought this would be a good topic for the festive edition of Viewpoint.

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