Sponsorship categories

There are six main categories:

  • Sport
  • Arts and Entertainment
  • Fashion and design
  • Broadcast sponsorship
  • Social sponsorship
  • Business sponsorship

Sport can generate incredible media exposure and receives by far the most sponsorship investment, representing about 65% of global sponsorship spend.

Social sponsorship forms part of a CSR programme. It’s a partnership in which a company offers knowledge, skill, expertise or services to help people in an underprivileged situation.