Key contacts

Andy Hancock

Managing Director
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Andy Hancock

Managing Director

Andy founded VAAV in 2006. He has worked in the sponsorship and sports marketing industry for 20 years, including for IMG, the world’s leading sports marketing agency, where he was Senior International VP of the Benelux region until 2004.

Prior to VAAV, Andy audited and created pan-European sponsorship platforms for many companies including ABN AMRO, Canon Europe, ING/BBL, Siemens, KPN, Ernst & Young, TNT, Randstad, Ethias, SAP, Proximus, Mitsubishi and many more.

Andy has a wide operational experience and an in-depth understanding of the unique dynamics of sponsorship.Outside of a busy worklife, Andy dedicates his time to his wife and two daughters, as well as the occasional game of golf.

Diego Tasso

Account Manager
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Diego Tasso

Account Manager

Diego joined VAAV in 2013 and is responsible for the activation and operation of many of our sponsored programs, such as Telenet Valet Service and BASF Run4Future. In his spare time, he is a keen single figure handicap golfer and also manages the largest French speaking fan website of his beloved FC Barcelona.

Laurens De Greef

Project Assistant

Milou Israel

Account Manager
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Milou Israel

Account Manager

Milou started as an intern at VAAV in 2014. She loved it so much that she stayed on the team. Milou played tennis since she was 5 and played at the highest level gaining an athletic scholarship at University of Lafayette (USA), finally graduating summa cum Laude for her MBA. Today Milou is a Crossfit fan and still plays tennis and loves to travel. Besides the Optima Open and Kings of Golf, Milou also manages accounts for Record Bank, AG insurance and FedEx.

Pascale Simonpoli

Senior Consultant
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Pascale Simonpoli

Senior Consultant

Formerly Account Director for Cossette Communications in Canada and Sport Leader in Paris, Pascale has planned and serviced major contracts across a range of sponsorship disciplines for blue chip brands including General Motors, Loto Quebec, the Bank of Montreal, Carrefour, Credit Lyonnais and EDF GDF.

A strategist at heart, Pascale offers a pragmatic and practical approach to sponsorship. When she is not solving the world’s sponsorship problems, Pascale enjoys the company of her husband and daughter.

Vanessa Hancock

Administration Manager

William Fenton

Senior Consultant
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William Fenton

Senior Consultant

William has worked in sponsorship for over 25 years and is co-author of The Sponsorship Handbook. He is a Director of The European Sponsorship Association (ESA) and represents the industry in Brussels. He has helped many clients and brands in communicating through marketing and sponsorship activity in leisure, culture and sport. He is also President of the jury of The Belgian Sponsorship Awards. A resident of Brussels for over 20 years, William is a keen rower and can be regularly seen on the waters at weekends